How to Check Backlinks: Tools and Techniques for Marketers

Backlinks, also called inbound links, connect web pages. They act as “votes” from other sites. These act as trust signals for the Search engines. More backlinks means more site authority.

Why are backlinks important? The more the Backlink a site has the more authority it has on Google and higher pagerank.

The first sites that show up in Google results have 3.8x more backlinks compared to lower-ranked sites.

Why do you need to check backlinks?

When did you last check if all your backlinks still exist & are properly indexed?

“Why should I check backlinks?” you ask.

After you spend hours getting a backlink, some SEO “professionals” use sneaky tactics to undermine your hard work:

  • Remove your backlink: You pay or do a guest post for a backlink, and after 2 months, it’s gone.
  • Change it to nofollow: The link is there, but it’s marked as nofollow, giving you no link juice.
  • De-index the page: The page looks fine but isn’t indexed in Google.
  • Block the Google bot: They prevent Google from crawling the page with your backlink via robots.txt.

Now, don’t worry about having to check backlinks manually. There are trusted tools to automate this.

We’ll tell you why Backlink Monitor is the best bet to check backlinks and keeping all your backlinks safe.

Backlinkmonitor.co

 

Here’s why our customers trust us with 110k+ links:

  • 24/7/366 monitoring: Backlink checker monitors your backlinks all day every day, ensuring they stay live and indexed.
  • Immediate alerts: Our backlink checker notifies you the moment a link goes missing or isn’t indexed.
  • Deep checks: We monitor anchor text, rel-tag (link-level & page-level) & robots.txt as well
  • Quick indexing of your backlinks: You don’t get the link juice if Google doesn’t see your backlinks. The tool does more than be a backlink checker, it gets your backlinks to index faster on Google.
  • Privacy assured: Your backlink data is shared only with you & the people you trust.

Add your backlinks here and let us know how well we deliver on our promises.

We’ve got some great tips in our knowledge base to make sure you get the most out of Backlink Monitor.

You can schedule a backlink profile audit and have complete backlink reports sent to you regularly with backlink checker. Setup once and you never have to leave your email inbox to monitor backlinks!

Check out this help center article to know more about the Status & Error Codes in your report – What are the different errors & statuses of links?

While you’re on trial get started with 5 Lists, 20 Backlinks Crawled, and 1 User at no cost.

Best Practices for Backlink Management and Monitoring

Best Practices for Getting Backlinks

  • Create Quality Content

    Make content that attracts backlinks. Keep it informative and engaging.

  • Guest Blog

    Write posts for relevant sites. It spreads your backlinks and reaches new audiences.

  • Build Relationships

    Connect with bloggers and webmasters. Engage on social media and in forums.

  • Fix Broken Links

    Find broken links on other sites. Offer your links as replacements.

  • Use Infographics

    Visual content attracts readers and backlinks. Make it detailed and appealing.

  • Monitor Competitors

    Track sites linking to your competitors. Offer your content as a better link.

Mistakes to Avoid When Building Backlinks

  • Avoid Black Hat Tactics

    Don’t buy links or use link farms. These practices can lead to penalties.

  • Avoid Irrelevant Links

    Get backlinks from relevant sites. Irrelevant links can harm your SEO.

  • Don’t Over-Optimize Anchor Text

    Use varied anchor text. Avoid exact match keywords too often.

  • Avoid Low-Quality Directories

    Skip spammy directories. Choose reputable ones that add value.

  • Refrain from Mass Link-Building

    Focus on quality, not quantity. Avoid automated link-building.

  • Remember Internal Linking

    Optimize your site’s internal links. It helps with navigation and SEO.

Track Your Backlink Profile Health

Monitor your backlink profile with a backlink checker to assess if your link-building efforts are yielding results and detect issues like spammy or toxic backlinks. Follow these steps:

  • Use Backlink Tools: Tools like Backlink Monitor analyze your backlinks, providing data on quantity, quality, anchor text distribution, and historical trends.
  • Google Search Console: Access external link data, referring domains, and alerts for manual actions against your site.
  • Regular Monitoring: Track changes in backlinks, referring domains, and anchor text distribution to spot potential problems early.
  • Check Referring Domains: Focus on backlinks from authoritative sites in your niche. Disavow spammy or low-quality links to protect your SEO.
  • Conduct Audits: Regularly audit your backlink profile with backlink checker to find and fix broken links, toxic backlinks, and unnatural linking patterns.

That’s it…

Just remember that when you’ve earned a backlink, either by literally paying for it or writing a lot of guest blogs you need to keep it safe.

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